UPOINT.ID Product Design
Category:
Product Design
Year:
2020 - 2021
Industry:
Entertainment
Label:
Projects
"Top-ups need simplicity. Gaming shouldn't wait. Payments get complicated. Convenience matters most."
Background
You know, this product it’s a little bit complicated... because I already redesign this website twice. My clients aren’t satisfied enough about the first redesign, although it generates more revenue based on yearly reports, compared to the new design. My responsibility here are not just designing the whole website, but also maintain website’s performance.
Despite of being a UX/UI and Product Designer as my main role, I also responsible to manage the Social Media of this product in Graphic Design its feed posts. The social media post includes a promotional campaign, new product information, or news about game and eSports world. Some posts are require a thematic campaign according to the season, so I also plan a thematic campaign for the events.
Challenges
Although I’ve found some challenges in designing process, I realized that our product mostly focused on B2B model. According to the business model, I’ve been asked for designing some of partner’s White Label websites that already customized with their design style, Redeem pages and Dashboard website for resellers to resell our product based on their own prices.
Brand Guideline
Ever heard of Brand Guideline concept? Guess what, I also responsible to designed that! I adjust the guideline based on website’s latest design theme, so the guideline for 2022 version and current guideline are also different.
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